MBA S. Saravana Mahesan

Name                                     ::         S. Saravana Mahesan

Designation                          ::         Associate Professor

Contact Address                 ::         Dept. of Management Studies,Vel Tech Hightech

Dr.Rangarajan Dr. Sakunthala Engg. College, Avadi

Degree                                   ::         MBA, M. Phil., (Ph.D)

Degree University Field of Specialisation
BBA Madurai Kamaraj University, Madurai Management
MBA Madurai Kamaraj University, Madurai Marketing
M.Phil. Madurai Kamaraj University, Madurai Marketing

Years of Experience          ::         10 Years 1 Month

Conference Attended ::

  1. Presented Paper in International Conference on “Impact of Globalization on Food Marketing” held at Periyar Institute of Management Studies on 10th & 11th February 2011.
  2. Presented Paper in UGC Sponsored National Conference on “ Trends in Indian Tax Revenues” held at Arignar Anna Govt. Arts College Cheyyar on 20th & 21st January 2011.
  3. Presented Paper in International Conference on “Digital Marketing”  held at Dhanalakshmi Srinivasan College of Engg. and Technology on 6th & 7th May 2011.
  4. Presented Paper in UGC Sponsored National Conference on “SMEs Impact on SMS advertising held at V.H.N.Senthil Kumara Nadar College, Virudhunagar on 22nd 23rd December 2010.
  5. Presented paper in One Day Regional Seminar on “A Study on E-Commerce Relationship Management in Banking Sector” held at Dr.Sivanthi Aditnar College of Engineering on 21st March 2014.
  6. Presented Paper in International Management Seminar on “Challenges facing Indian Manufacturing “held at Sri Sankara Arts and Science College on 9th and 10th February, 2012.
  7. Presented Paper in Conference on “A Study on Brand Positioning on Newspaper” held at Sri Sankara Arts & Science College on 12th October 2012.
  8. Presented Paper in National Conference on “Brand Management” held at Vel Tech Multi Tech Engg. College on 11th September 2012
  9. Presented Paper in National Conference on Export Promotion on SMEs” held at Sree Sastha Institute of Engg. and Technology.

Workshop Attended ::

  1. Participated in National Workshop on “SPSS and Plagiarism in Research” conducted by Sacred Heart College, on 27th to 29th Dec 2012.
  2. Participated in Workshop on “Advance statistical data Analysis using SPSS & AMOS”on 26th March 2016.

FDP Attended ::

  1. Participated in Faculty Development Programme on Equity, Derivatives and Currency Derivatives conducted by NSE India Ltd at Saveetha School of Management on 17th March 2012.
  2. Participated in Training Programme on “Personality Enrichment” Conducted by Vel Tech University on 27th February 2013.

Seminar Attended ::  NIL

Research Paper Published ::

  1. Published paper on Role of Data Mining in CRM International Journal of Engineering Research (ISSN:2319-6890)(online),2347-5013(print) Volume No.3, Issue No.2, pp : 75-78 01 Feb. 2014.
  2. Published Paper in Primax International Journal of Commerce and Management on “SERVQUAL Dimensions in private bank sectors with special reference to Chennai Region on Dec-Feb 2015 issues
  3. Published paper in International Journal of Applied Business and economic Research”FACTORS IMPELLING JOB SATISFACTION AMONG IT PROFESSIONALS IN CHENNAI, Volume : 13 (2015) Issue No.:8 (2015) Part-I, Pages : 6369-6381