Name :: S. Saravana Mahesan
Designation :: Associate Professor
Contact Address :: Dept. of Management Studies,Vel Tech Hightech
Dr.Rangarajan Dr. Sakunthala Engg. College, Avadi
Degree :: MBA, M. Phil., (Ph.D)
|Degree||University||Field of Specialisation|
|BBA||Madurai Kamaraj University, Madurai||Management|
|MBA||Madurai Kamaraj University, Madurai||Marketing|
|M.Phil.||Madurai Kamaraj University, Madurai||Marketing|
Years of Experience :: 10 Years 1 Month
Conference Attended ::
- Presented Paper in International Conference on “Impact of Globalization on Food Marketing” held at Periyar Institute of Management Studies on 10th & 11th February 2011.
- Presented Paper in UGC Sponsored National Conference on “ Trends in Indian Tax Revenues” held at Arignar Anna Govt. Arts College Cheyyar on 20th & 21st January 2011.
- Presented Paper in International Conference on “Digital Marketing” held at Dhanalakshmi Srinivasan College of Engg. and Technology on 6th & 7th May 2011.
- Presented Paper in UGC Sponsored National Conference on “SMEs Impact on SMS advertising held at V.H.N.Senthil Kumara Nadar College, Virudhunagar on 22nd 23rd December 2010.
- Presented paper in One Day Regional Seminar on “A Study on E-Commerce Relationship Management in Banking Sector” held at Dr.Sivanthi Aditnar College of Engineering on 21st March 2014.
- Presented Paper in International Management Seminar on “Challenges facing Indian Manufacturing “held at Sri Sankara Arts and Science College on 9th and 10th February, 2012.
- Presented Paper in Conference on “A Study on Brand Positioning on Newspaper” held at Sri Sankara Arts & Science College on 12th October 2012.
- Presented Paper in National Conference on “Brand Management” held at Vel Tech Multi Tech Engg. College on 11th September 2012
- Presented Paper in National Conference on Export Promotion on SMEs” held at Sree Sastha Institute of Engg. and Technology.
Workshop Attended ::
- Participated in National Workshop on “SPSS and Plagiarism in Research” conducted by Sacred Heart College, on 27th to 29th Dec 2012.
- Participated in Workshop on “Advance statistical data Analysis using SPSS & AMOS”on 26th March 2016.
FDP Attended ::
- Participated in Faculty Development Programme on Equity, Derivatives and Currency Derivatives conducted by NSE India Ltd at Saveetha School of Management on 17th March 2012.
- Participated in Training Programme on “Personality Enrichment” Conducted by Vel Tech University on 27th February 2013.
Seminar Attended :: NIL
Research Paper Published ::
- Published paper on Role of Data Mining in CRM International Journal of Engineering Research (ISSN:2319-6890)(online),2347-5013(print) Volume No.3, Issue No.2, pp : 75-78 01 Feb. 2014.
- Published Paper in Primax International Journal of Commerce and Management on “SERVQUAL Dimensions in private bank sectors with special reference to Chennai Region on Dec-Feb 2015 issues
- Published paper in International Journal of Applied Business and economic Research”FACTORS IMPELLING JOB SATISFACTION AMONG IT PROFESSIONALS IN CHENNAI, Volume : 13 (2015) Issue No.:8 (2015) Part-I, Pages : 6369-6381